[{"data":1,"prerenderedAt":731},["ShallowReactive",2],{"\u002Fblog\u002Ffacebook-instagram-ads-for-contractors":3,"\u002Fblog\u002Ffacebook-instagram-ads-for-contractors-related":157},{"id":4,"title":5,"accent":6,"author":7,"body":8,"category":138,"date":139,"description":140,"extension":141,"featured":142,"image":143,"imageAlt":144,"keywords":145,"meta":149,"navigation":150,"path":151,"readingTime":152,"relatedLandingPage":125,"seo":153,"stem":154,"updated":155,"__hash__":156},"blog\u002Fblog\u002Ffacebook-instagram-ads-for-contractors.md","Plan Facebook and Instagram ads around real work and useful enquiries","warm","TradePocket Team",{"type":9,"value":10,"toc":128},"minimark",[11,15,18,23,26,29,32,36,39,42,45,49,52,63,66,69,73,76,82,85,88,93,96,100,103,111,114,118,121],[12,13,14],"p",{},"A person seeing your work on Facebook or Instagram may be discovering the business for the first time. They need to understand what you offer, whether you work in their area and why it is worth starting a conversation.",[12,16,17],{},"A clear service example and a reliable response process give that interest somewhere useful to go. Prepare both before committing to an advertising campaign.",[19,20,22],"h2",{"id":21},"choose-an-offer-that-fits-your-capacity","Choose an offer that fits your capacity",[12,24,25],{},"Define the work you want enquiries about. \"Interior repainting for occupied homes in our service area\" gives a potential customer more context than \"all your property needs.\"",[12,27,28],{},"Decide which job types, locations and timing are suitable. Explain any conditions attached to a price or offer. If the work needs an assessment before it can be quoted, say so. Do not create a deadline or claim limited availability unless it reflects the business's actual situation.",[12,30,31],{},"Your campaign brief should also identify who handles incoming enquiries. If you work on site throughout the day, agree realistic response coverage rather than advertising a level of availability you cannot deliver.",[19,33,35],{"id":34},"show-work-you-can-stand-behind","Show work you can stand behind",[12,37,38],{},"Use clear photographs of actual completed work when presenting your portfolio. Get the appropriate permission before using a customer's property, name or identifiable details. Check the background for addresses, family photographs, documents and anything unrelated to the service.",[12,40,41],{},"For before-and-after examples, keep the comparison honest. A changed angle, different lighting or unrelated room can make the result difficult to assess. Explain the scope of the work so people do not assume that everything in the finished photograph was part of your service.",[12,43,44],{},"An illustrative image can support general editorial advice, but it should not be presented as a job your business completed. Testimonials and customer results need the same care: use statements and outcomes you can substantiate.",[19,46,48],{"id":47},"decide-how-the-conversation-should-start","Decide how the conversation should start",[12,50,51],{},"Choose an enquiry destination that your business can manage consistently. A website request can collect useful service details. A message can start a conversation, provided someone is available to respond and move it toward a clear next step.",[12,53,54,55,62],{},"Meta's ",[56,57,61],"a",{"href":58,"rel":59},"https:\u002F\u002Fwww.facebookblueprint.com\u002Fstudent\u002Fpage\u002F541668-business-messaging",[60],"nofollow","Business Messaging training"," describes ads on Facebook and Instagram that start messaging conversations. The useful business question is what happens after that first contact, not simply whether an ad can open a chat.",[12,64,65],{},"Collect the information needed to assess the request: service, approximate location, timing and a short description. Ask for photographs only when they will help. Avoid requesting sensitive personal information in a public comment, and move job-specific details into an appropriate private conversation.",[12,67,68],{},"For a cabinet painter, an initial reply might ask whether the customer wants an existing kitchen refinished or new cabinetry painted, which area the property is in and when they hope to start. That is enough to choose the next question without making the customer complete an unnecessary interview.",[19,70,72],{"id":71},"prepare-a-complete-example-before-launch","Prepare a complete example before launch",[12,74,75],{},"For a fictional cabinet painter, the brief could specify existing kitchen-cabinet refinishing, the actual service area, assessment before pricing and photographs of the business's own work used with permission. A simple message could then say:",[77,78,79],"blockquote",{},[12,80,81],{},"Thinking about refinishing your existing kitchen cabinets? Tell us your area and what you would like to change. We will discuss whether the project suits our service and what an assessment involves before quoting.",[12,83,84],{},"Use that wording only if it describes your real process. Add your actual business identity and service area, and agree the response responsibility before publishing. Do not attach an unrelated finished kitchen and imply it is your work.",[12,86,87],{},"If a customer replies \"How much for my kitchen?\", a useful first response is:",[77,89,90],{},[12,91,92],{},"Thanks for getting in touch. Which area is the property in, and are you looking to refinish the existing cabinets? We will need to understand their condition and the work involved before giving a price.",[12,94,95],{},"Move the conversation into an appropriate private channel before asking for an address or identifiable property photographs. Record the agreed next step so the customer does not have to start again when someone else responds.",[19,97,99],{"id":98},"follow-each-enquiry-through-to-its-outcome","Follow each enquiry through to its outcome",[12,101,102],{},"Record whether the request is suitable, whether the customer was reached, whether an estimate was issued and what happened next. Keep duplicate messages connected to the same opportunity rather than counting them as new customers.",[12,104,105,106,110],{},"Review advertising spend alongside suitable enquiries and accepted work. Likes, reactions and message starts can describe interest, but they do not establish a profitable job. Use the ",[56,107,109],{"href":108},"\u002Fblog\u002Fcontractor-marketing-plan-and-results","marketing results guide"," to agree the definitions and review period before comparing campaigns.",[12,112,113],{},"When an enquiry does not progress, note a reason if you know it. Out-of-area requests, an unsuitable service and a missed response suggest different changes. An unknown outcome should stay unknown until someone checks it.",[19,115,117],{"id":116},"give-the-campaign-a-clear-review-point","Give the campaign a clear review point",[12,119,120],{},"Agree the budget, management scope, customer response responsibilities and the point at which results will be reviewed. Keep a record of meaningful changes to the offer or photography so you can interpret the next set of enquiries in context.",[12,122,123,127],{},[56,124,126],{"href":125},"\u002Fmarketing\u002Ffacebook-instagram-ads","TradePocket's Facebook and Instagram advertising service"," supports managed campaigns around your business goals. The strongest brief combines work you can genuinely deliver, evidence you can stand behind and a practical plan for turning customer interest into the next conversation.",{"title":129,"searchDepth":130,"depth":130,"links":131},"",2,[132,133,134,135,136,137],{"id":21,"depth":130,"text":22},{"id":34,"depth":130,"text":35},{"id":47,"depth":130,"text":48},{"id":71,"depth":130,"text":72},{"id":98,"depth":130,"text":99},{"id":116,"depth":130,"text":117},"Paid advertising","2026-09-06","Choose a clear service offer, prepare honest project photography and plan the enquiry handoff before running Facebook or Instagram ads.","md",false,"\u002Fimages\u002Fblog\u002Ffacebook-instagram-ads-for-contractors.avif","Painting contractor photographing a finished built-in cabinet with a phone in a bright home",[146,147,148],"Facebook ads for contractors","Instagram ads for service businesses","contractor project photography",{},true,"\u002Fblog\u002Ffacebook-instagram-ads-for-contractors","5 min read",{"title":5,"description":140},"blog\u002Ffacebook-instagram-ads-for-contractors",null,"UGyI3uZsCVPzhUB3HdPK2y7D0YF01cHW1pJsOVIbjbU",[158,355,545],{"id":159,"title":160,"accent":161,"author":7,"body":162,"category":138,"date":139,"description":343,"extension":141,"featured":142,"image":344,"imageAlt":345,"keywords":346,"meta":350,"navigation":150,"path":351,"readingTime":152,"relatedLandingPage":328,"seo":352,"stem":353,"updated":155,"__hash__":354},"blog\u002Fblog\u002Fgoogle-ads-for-local-contractors.md","Before you spend on Google Ads for your contracting business","blue",{"type":9,"value":163,"toc":335},[164,167,170,174,177,180,189,193,196,199,207,211,214,223,226,230,233,236,239,243,246,314,317,321,324],[12,165,166],{},"Before paying to bring more people to your business, decide what should happen when they contact you. A campaign can produce enquiries you cannot serve, calls nobody answers or requests for work you no longer want.",[12,168,169],{},"Preparation starts with a specific offer, clear service boundaries and a way to follow an enquiry through to its outcome. Those decisions help you judge the campaign on the work it brings, rather than the activity it reports.",[19,171,173],{"id":172},"pick-one-service-and-a-realistic-area","Pick one service and a realistic area",[12,175,176],{},"Start with a service you can describe clearly and have capacity to deliver. Identify the locations you can cover at a sensible cost, the jobs you will accept and any exclusions the customer should know before getting in touch.",[12,178,179],{},"For example, an appliance repairer might want assessment enquiries for specific appliance types within an existing travel area. A broad promise to repair anything, anywhere would create a very different set of expectations.",[12,181,182,183,188],{},"Ask whoever manages the campaign to explain its location settings. Google distinguishes people present in an area from people showing interest in it, and says location targeting is based on signals rather than guaranteed physical accuracy. Its ",[56,184,187],{"href":185,"rel":186},"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F2453995?hl=en",[60],"location targeting explanation"," describes that distinction. Check the locations of actual enquiries as part of your review.",[19,190,192],{"id":191},"match-the-promise-to-the-service-experience","Match the promise to the service experience",[12,194,195],{},"Customers should understand what you do, where you work and what the next contact will involve. Keep price statements, availability and qualifications accurate. If a diagnosis is required before quoting, make that clear instead of implying an instant fixed price.",[12,197,198],{},"Use a working phone number and a request process that someone is responsible for checking. Test the enquiry from the customer's side before spending money on it. Confirm that the information reaches the right person and that there is a plan for calls or requests received while you are on a job.",[12,200,201,202,206],{},"The ",[56,203,205],{"href":204},"\u002Fblog\u002Fcontractor-website-service-page-guide","contractor service guide"," explains the information that helps a customer arrive prepared for that conversation.",[19,208,210],{"id":209},"agree-a-budget-and-how-changes-are-approved","Agree a budget and how changes are approved",[12,212,213],{},"Record the advertising budget, management fees, the period being assessed and who can authorize an increase. Be clear about which amount goes to the advertising platform and which pays for management work.",[12,215,216,217,222],{},"An average daily budget is not necessarily a hard daily spending cap. Google explains that actual daily spending can vary, subject to the applicable spending limits. Review its ",[56,218,221],{"href":219,"rel":220},"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F1704424?hl=en",[60],"budget and spend guidance"," with the person managing your campaign before deciding what you can commit.",[12,224,225],{},"There is no universal starting budget that guarantees enough suitable enquiries for every trade and location. Use the service's economics, your capacity and the evidence from the campaign. If the available budget cannot support a useful assessment, agree that limitation before launch rather than disguising it with a confident forecast.",[19,227,229],{"id":228},"measure-suitable-enquiries-and-accepted-work","Measure suitable enquiries and accepted work",[12,231,232],{},"Define what you will count as an enquiry, then distinguish duplicates and unsuitable requests from real opportunities. Keep the original source evidence where available and record the outcome when the conversation progresses.",[12,234,235],{},"An illustrative calculation makes the difference clear. Suppose advertising spend is $300 and there are ten enquiries. The advertising cost per enquiry is $30. If only six are suitable, the cost per suitable enquiry is $50. If two become accepted jobs, advertising cost per accepted job is $150. These figures exclude management fees and job costs, and are an example rather than a performance expectation.",[12,237,238],{},"Do not treat an accepted estimate as money received. Review work value, delivery costs and payment separately before deciding whether more of the same enquiries would help the business.",[19,240,242],{"id":241},"put-the-launch-decisions-in-one-brief","Put the launch decisions in one brief",[12,244,245],{},"Here is a fictional appliance repair campaign brief. Replace its assumptions with the service and capacity you can actually provide:",[247,248,249,262],"table",{},[250,251,252],"thead",{},[253,254,255,259],"tr",{},[256,257,258],"th",{},"Question",[256,260,261],{},"Agreed answer",[263,264,265,274,282,290,298,306],"tbody",{},[253,266,267,271],{},[268,269,270],"td",{},"Which work do we want?",[268,272,273],{},"Assessment requests for the washing-machine types the business supports",[253,275,276,279],{},[268,277,278],{},"Where can we attend?",[268,280,281],{},"The agreed existing service area; check actual enquiry locations",[253,283,284,287],{},[268,285,286],{},"What must customers understand?",[268,288,289],{},"Repair scope and price depend on assessment; no guaranteed same-day repair",[253,291,292,295],{},[268,293,294],{},"Who responds?",[268,296,297],{},"The nominated person checks calls and requests during the advertised response hours",[253,299,300,303],{},[268,301,302],{},"Who approves spending?",[268,304,305],{},"The owner approves the platform budget, management fee and any increase separately",[253,307,308,311],{},[268,309,310],{},"What could require an earlier review?",[268,312,313],{},"Missed calls, unavailable capacity or a repeated mismatch between enquiries and the service offered",[12,315,316],{},"Before launch, test a real enquiry and confirm that it can be answered. At the agreed review, compare the evidence with this brief. If you cannot identify suitable enquiries or account for the spending, resolve those gaps before approving an increase.",[19,318,320],{"id":319},"make-the-review-lead-to-a-decision","Make the review lead to a decision",[12,322,323],{},"If the campaign reaches the right customers but calls are missed, address the response process. If enquiries concern the wrong service or area, review the offer and targeting with the campaign manager. If suitable enquiries do not become work, examine timing, scope and the estimate conversation before assuming more traffic is the answer.",[12,325,326,330,331,334],{},[56,327,329],{"href":328},"\u002Fmarketing\u002Fgoogle-ads","TradePocket's Google Ads service"," provides campaign management around an agreed scope and advertising budget. Use the ",[56,332,333],{"href":108},"marketing planning guide"," to connect that campaign with capacity, customer handling and the results you review each month.",{"title":129,"searchDepth":130,"depth":130,"links":336},[337,338,339,340,341,342],{"id":172,"depth":130,"text":173},{"id":191,"depth":130,"text":192},{"id":209,"depth":130,"text":210},{"id":228,"depth":130,"text":229},{"id":241,"depth":130,"text":242},{"id":319,"depth":130,"text":320},"Define the work you want, check service-area boundaries and agree how to assess enquiries before committing budget to a local Google Ads campaign.","\u002Fimages\u002Fblog\u002Fgoogle-ads-for-local-contractors.avif","Contractor taking a customer call and checking an appointment notebook in a parked service van",[347,348,349],"Google Ads for contractors","local contractor advertising","contractor advertising enquiries",{},"\u002Fblog\u002Fgoogle-ads-for-local-contractors",{"title":160,"description":343},"blog\u002Fgoogle-ads-for-local-contractors","-qDvmCiOwYQ0sftPuRPsZsQ2fn8y-QixB_ZaD5uekEk",{"id":356,"title":357,"accent":6,"author":7,"body":358,"category":532,"date":139,"description":533,"extension":141,"featured":142,"image":534,"imageAlt":535,"keywords":536,"meta":540,"navigation":150,"path":541,"readingTime":152,"relatedLandingPage":521,"seo":542,"stem":543,"updated":155,"__hash__":544},"blog\u002Fblog\u002Fask-for-customer-reviews.md","Ask for customer reviews without pressure or awkward incentives",{"type":9,"value":359,"toc":524},[360,363,366,370,373,376,385,389,392,402,405,408,412,415,423,431,435,438,484,487,491,494,497,502,505,509,512],[12,361,362],{},"Asking for a review can be a normal part of closing a job. It becomes uncomfortable when the customer feels watched, pressured to give a particular score or offered something in return.",[12,364,365],{},"A better routine gives people a straightforward opportunity to describe their experience in their own words. It also makes room for feedback you need to hear, including a concern you have not resolved yet.",[19,367,369],{"id":368},"choose-a-consistent-moment-after-the-work","Choose a consistent moment after the work",[12,371,372],{},"Send the request after the customer has had a reasonable opportunity to understand the completed work. Depending on the service, that may be after the handover or after they have had time to use what was repaired.",[12,374,375],{},"Use the same neutral approach across customers. Do not ask a private satisfaction question and then send the public review link only to people who give a high score. If a concern needs attention, handle it through your normal service process without making support conditional on a review being changed or removed.",[12,377,378,379,384],{},"Google's ",[56,380,383],{"href":381,"rel":382},"https:\u002F\u002Fsupport.google.com\u002Fcontributionpolicy\u002Fanswer\u002F7400114?hl=en",[60],"review contribution policy"," prohibits incentives for reviews, discouraging negative feedback and selectively soliciting positive reviews. It also prohibits pressuring people to review while on the premises or directing what they should write. A simple request should leave the timing, rating and wording with the customer.",[19,386,388],{"id":387},"use-a-short-neutral-message","Use a short, neutral message",[12,390,391],{},"Here is an example you can adapt to a real completed job:",[77,393,394],{},[12,395,396,397,401],{},"Thanks for choosing us for your recent service. If you would like to share your experience, you can leave a review here: ",[398,399,400],"span",{},"review link",". Your honest feedback is welcome.",[12,403,404],{},"Replace the placeholder with the correct review destination before sending. Keep the request separate from any offer or reward. Avoid asking for \"five stars,\" providing text for the customer to copy or suggesting keywords they should include.",[12,406,407],{},"For someone who needs help with the work, make your normal contact method easy to find too. A public review request should not become the only route back to the business.",[19,409,411],{"id":410},"make-the-routine-easy-to-check","Make the routine easy to check",[12,413,414],{},"Keep a record of which job the request relates to, when it was sent and whether a follow-up is appropriate. This helps avoid multiple people sending the same request or repeatedly contacting someone who has already responded.",[12,416,417,418,422],{},"Use a contact channel appropriate to the customer relationship and their communication preferences. An unanswered request is not a reason to keep sending reminders. The ",[56,419,421],{"href":420},"\u002Fblog\u002Fhow-to-follow-up-with-past-customers","customer follow-up guide"," explains how to keep messages connected to a real reason for contacting someone.",[12,424,425,426,430],{},"The request should be simple enough to complete during the ",[56,427,429],{"href":428},"\u002Fblog\u002Ffive-minute-end-of-job-routine","end-of-job routine",", while the job context is still available. Consistency is more useful than a burst of requests followed by months of silence.",[19,432,434],{"id":433},"use-the-same-rule-in-awkward-situations","Use the same rule in awkward situations",[12,436,437],{},"A simple team instruction is: \"Offer customers the same optional, neutral review request after completed work. Do not choose recipients by how positive we expect the review to be, and do not tie service support to their response.\"",[247,439,440,450],{},[250,441,442],{},[253,443,444,447],{},[256,445,446],{},"Situation",[256,448,449],{},"Consistent response",[263,451,452,460,468,476],{},[253,453,454,457],{},[268,455,456],{},"A completed job received enthusiastic thanks",[268,458,459],{},"Use the ordinary request without suggesting a rating or wording",[253,461,462,465],{},[268,463,464],{},"A customer has raised a concern",[268,466,467],{},"Handle the concern promptly and preserve the same opportunity to review; do not hide the review link because feedback may be negative",[253,469,470,473],{},[268,471,472],{},"A colleague already sent the request",[268,474,475],{},"Avoid a duplicate request",[253,477,478,481],{},[268,479,480],{},"The customer declines or asks for no more requests",[268,482,483],{},"Respect the preference and stop asking",[12,485,486],{},"This keeps the routine based on the actual job and communication history. It also prevents a well-meant \"happy customers only\" habit from becoming part of the process.",[19,488,490],{"id":489},"respond-to-the-experience-described","Respond to the experience described",[12,492,493],{},"For a positive review, a brief, specific thank-you is usually enough. Do not add private job details to show that you remember the customer. The reviewer choosing to post publicly does not make their address, payment information or service history public information.",[12,495,496],{},"For a critical review, read it carefully before responding. Acknowledge the concern without making claims you have not checked, and provide a suitable private way to continue the conversation. For example:",[77,498,499],{},[12,500,501],{},"Thank you for raising this. We would like to understand what happened and review it with you. Please contact us using the details on our website so we can follow up privately.",[12,503,504],{},"Adapt that wording to the actual situation. If a review appears unrelated to your business or otherwise violates a platform's rules, use the platform's reporting process. Do not promise yourself or the customer that a report will result in removal.",[19,506,508],{"id":507},"use-feedback-to-improve-the-work","Use feedback to improve the work",[12,510,511],{},"Review recurring themes with the people responsible for the service. Comments about unclear arrival times, incomplete explanations or difficulty getting a response can point to practical changes, even when the overall rating is positive.",[12,513,514,518,519,523],{},[56,515,517],{"href":516},"\u002Fcore\u002Freviews-and-feedback","TradePocket's review tools"," keep customer feedback connected to the business, while ",[56,520,522],{"href":521},"\u002Fmarketing\u002Freviews","managed review support"," helps with reputation as part of the wider Marketing service. The aim is an honest account of the work and a reliable response when customers take the time to give one.",{"title":129,"searchDepth":130,"depth":130,"links":525},[526,527,528,529,530,531],{"id":368,"depth":130,"text":369},{"id":387,"depth":130,"text":388},{"id":410,"depth":130,"text":411},{"id":433,"depth":130,"text":434},{"id":489,"depth":130,"text":490},{"id":507,"depth":130,"text":508},"Customer trust","Build a consistent review request routine after completed work, use a neutral message and respond to feedback with care for the customer's privacy.","\u002Fimages\u002Fblog\u002Fask-for-customer-reviews.avif","Homeowner holding a phone while talking with a service technician at a front doorway",[537,538,539],"ask customers for reviews","contractor review request","respond to customer feedback",{},"\u002Fblog\u002Fask-for-customer-reviews",{"title":357,"description":533},"blog\u002Fask-for-customer-reviews","qq4JvR3EZOeum-M9O8sTI2rizqx9kZknhNaP0MmjafA",{"id":546,"title":547,"accent":161,"author":7,"body":548,"category":718,"date":139,"description":719,"extension":141,"featured":142,"image":720,"imageAlt":721,"keywords":722,"meta":726,"navigation":150,"path":727,"readingTime":152,"relatedLandingPage":702,"seo":728,"stem":729,"updated":155,"__hash__":730},"blog\u002Fblog\u002Fcheck-local-business-visibility.md","Check what local customers find before they contact your business",{"type":9,"value":549,"toc":710},[550,553,556,560,563,566,569,573,576,579,582,586,589,597,600,604,607,668,671,675,684,687,691,698],[12,551,552],{},"Before calling a contractor, a customer may compare a map listing, a website, reviews and a recommendation from someone nearby. If those sources disagree about the work you do or the area you cover, the customer has another question to resolve before contacting you.",[12,554,555],{},"A useful visibility review looks at what that person can discover and understand. It also separates observations you can act on from a single search result that may not represent everyone else's experience.",[19,557,559],{"id":558},"start-with-a-real-customer-question","Start with a real customer question",[12,561,562],{},"Choose a service you actually want to provide and a location you can serve. Then write the questions a customer needs answered. For a small plumbing business, those might include whether you handle an active leak, which areas you cover and how to arrange an assessment.",[12,564,565],{},"Use a small, consistent set of service and location combinations for your review. Record the date, location context, service wording and where you looked. Comparing the same situation over time is more useful than collecting unrelated screenshots.",[12,567,568],{},"Record what you saw without assuming every customer sees the same information. A useful note is \"The old phone number appeared when I checked our business name today.\" That gives you something specific to verify and correct.",[19,570,572],{"id":571},"check-the-facts-customers-rely-on","Check the facts customers rely on",[12,574,575],{},"Review the information you control: business name, contact details, opening or response hours, services, service area and current qualifications. Check whether a customer can tell what happens after they get in touch.",[12,577,578],{},"Look for specific mismatches. An old phone number is different from a vague service description. A photograph of work you no longer offer raises a different question from an incorrect location. Record each issue clearly so the person responsible can confirm and correct it.",[12,580,581],{},"When someone recommends your business in a search or recommendation service, inspect what is actually said. An accurate name is only a start. Is the described service yours? Is the location correct? Are claims about experience or qualifications supported? Keep the wording and date of the observation rather than assuming the same answer will appear every time.",[19,583,585],{"id":584},"compare-the-customers-choices-fairly","Compare the customer's choices fairly",[12,587,588],{},"Choose a few businesses offering comparable work in the same area. Compare the information available to a customer, such as service clarity, relevant project examples, practical answers and recent feedback. Note both strengths and unanswered questions.",[12,590,591,592,596],{},"Do not treat a visible position as proof of a competitor's revenue, advertising budget or number of jobs. Those figures are not established by the public result. The purpose of a ",[56,593,595],{"href":594},"\u002Fmarketing\u002Fcompetitor-intelligence","competitor review"," is to identify useful differences and opportunities, not to copy another business's claims.",[12,598,599],{},"An illustrative finding might be: \"Three nearby businesses explain whether they repair or replace a faulty unit; our information does not make that distinction.\" The useful response is to clarify your actual offer. It is not to invent an additional service because competitors mention it.",[19,601,603],{"id":602},"turn-observations-into-a-short-action-list","Turn observations into a short action list",[12,605,606],{},"Here is a fictional review for a contractor who repairs interior doors. The examples show how to separate a fact from an assumption:",[247,608,609,622],{},[250,610,611],{},[253,612,613,616,619],{},[256,614,615],{},"What you observed",[256,617,618],{},"What it tells you",[256,620,621],{},"Next action",[263,623,624,635,646,657],{},[253,625,626,629,632],{},[268,627,628],{},"An older business listing shows a disconnected phone number",[268,630,631],{},"That contact route needs checking",[268,633,634],{},"Confirm the current number and request a correction",[253,636,637,640,643],{},[268,638,639],{},"Two recent callers asked about garage doors, which you do not repair",[268,641,642],{},"Those callers misunderstood the service",[268,644,645],{},"Explain the interior-door scope and exclusions clearly",[253,647,648,651,654],{},[268,649,650],{},"A nearby business shows a repair similar to one you offer",[268,652,653],{},"Customers can see an example of that business's work",[268,655,656],{},"Gather an accurate example of your own completed work, with permission",[253,658,659,662,665],{},[268,660,661],{},"One customer said a neighbour recommended you",[268,663,664],{},"You know the source of that enquiry",[268,666,667],{},"Record the recommendation without attributing it to advertising",[12,669,670],{},"Give the corrections to the person who can verify them. Recheck the public information afterwards, and ask the person answering enquiries whether the same confusion continues.",[19,672,674],{"id":673},"compare-discovery-with-the-enquiries-you-receive","Compare discovery with the enquiries you receive",[12,676,677,678,683],{},"Where you have access, review Business Profile interactions alongside your enquiry records. A profile view, a website click and a confirmed job describe different stages. Google's ",[56,679,682],{"href":680,"rel":681},"https:\u002F\u002Fsupport.google.com\u002Fbusiness\u002Fanswer\u002F9918094?hl=en",[60],"Business Profile performance guidance"," defines the available measures and notes that not every metric is available to every business.",[12,685,686],{},"Look for repeated patterns. Are people asking for a service you do not provide? Are useful enquiries coming from the locations you want to serve? Does the information they mention match your current offer? Keep unknowns visible instead of filling them with assumptions.",[19,688,690],{"id":689},"pick-the-next-practical-improvement","Pick the next practical improvement",[12,692,693,694,697],{},"Finish with a short list of verified corrections or customer questions to answer. Give each item an owner and a review date. The ",[56,695,696],{"href":204},"guide to explaining your service clearly"," can help when the missing information concerns one particular service.",[12,699,700,704,705,709],{},[56,701,703],{"href":702},"\u002Fmarketing\u002Flocal-rank-tracking","Local rank tracking"," can support repeated observations across relevant locations. ",[56,706,708],{"href":707},"\u002Fmarketing\u002Fmodern-search","Modern search support"," addresses how customers find and understand your business through search and recommendations. Both are more useful when the findings connect to accurate business information and the enquiries you want to receive.",{"title":129,"searchDepth":130,"depth":130,"links":711},[712,713,714,715,716,717],{"id":558,"depth":130,"text":559},{"id":571,"depth":130,"text":572},{"id":584,"depth":130,"text":585},{"id":602,"depth":130,"text":603},{"id":673,"depth":130,"text":674},{"id":689,"depth":130,"text":690},"Local visibility","Review your business information, compare relevant local alternatives and turn gaps in customer understanding into practical improvements.","\u002Fimages\u002Fblog\u002Fcheck-local-business-visibility.avif","Contractor checking a phone beside a service van on a leafy residential street",[723,724,725],"local business visibility","contractor competitor review","local customer recommendations",{},"\u002Fblog\u002Fcheck-local-business-visibility",{"title":547,"description":719},"blog\u002Fcheck-local-business-visibility","R4INt8sLo5H_4CxlqzyfWgDOE9D53tjsp0u_ANKkcnQ",1788715126727]